A Windermere Real Estate listing for a modern home on Hunts Point. Click photo for listing.
Fans of modern architecture can have trouble sifting through listings to find a truly modern home. Windermere Real Estate wants to help with that.
“This buyer demographic is one that seeks serious modern homes; not conventional homes with modern accents,” Windermere President OB Jacobi said in announcing the Windermere Modern program, launched in February.
“Windermere Modern attracts the right buyers and eliminates those who aren’t looking for modern architecture,” Jacobi said.
The program highlights modern homes with special branding, marketing and advertising. Windermere said recent listings through the program have sold in fewer than 26 days, compared with the current average of about 80 days for King County homes.
Modern became sort of a dirty word for people outside of a small niche of hardcore believers for a while, but has enjoyed a bit of a resurgence in recent years. My theory is that weve gotten far enough away from all those Brady Bunch-type associations.
Windermere isnt the first local company to promote a focus on modern homes. I wrote about 360º Modern, a consortium of real estate agents who help people buy and sell modern homes, back in 2006.
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